Having just read the PR from a website development company I have decided to opt out of all commerce for as long as my arse and my nostrils point in the same direction. What is a solutions provider? What is total solutions management? When did we start monstering and contorting language so that it could create meaninglessness out of what should mean something, drivel out of something clear, simple... elegant? What am I driving at here? I think I fell asleep and woke up in a different dimension - only someone forgot to tell me where I was and what everything meant. Why can't I call a hair-lipped gimp a hair-lipped gimp anymore? Or a white trash smack-head a white trash smack-head? PR is a great thing, sometimes a thing of great beauty, but when it fails to mean anything at all, and when everything comes out as PR, we lose a sense of clarity crucial for navigating modernity. When I don't know if something is advertising a kettle or a new kind of fajita either I'm an idiot or what I'm reading is nonsense. One way or the other, if I can't feel my way through the goal posts anymore - and I don't think I can, then perhaps it's time I just opted out, climbed up a tree somewhere and called myself a hippie. Can we still call hippies hippies?